Google Ads
For the homeowner searching right now. "Emergency electrician near me" at 9pm.
Pick this first if you want enquiries from people already looking for your trade.
Get a quoteWant steady jobs, fast?
Get in front of homeowners at the moment they're ready to spend
Paid ads are the fastest way to fill a gap in the calendar. Enquiries start in days, not months. Turn it up when it's quiet and down when you're flat out. Every enquiry gets a text back in under 60 seconds, so your spend turns into jobs.
You've probably tried ads already
Most tradies have. A boosted Facebook post. A Google campaign set up one Sunday night. Maybe a few months with an agency.
The budget disappeared. A few tyre-kickers rang. Nobody could tell you which ad brought which job. That doesn't mean ads don't work for your trade. It means the ads sent people somewhere that leaked.
Where the money actually goes
- 76%
- of people who search for something nearby on their phone visit a business within a day. The intent is there. The question is who catches it.
- 21 times
- more likely to get a serious enquiry if you get back within five minutes instead of thirty. Most tradies take hours.
- $2 back for every $1
- spent is Google's own estimate of what businesses average on Google Ads.
Source: Google / Ipsos
Source: Lead Response Management study, Harvard Business Review
Source: Google Economic Impact Report
The gap between the tradie who profits from ads and the one who doesn't isn't the ad. It's what happens straight after the click.
Why ads work now when they didn't work before
Getting the click is the easy part. Then three things have to happen fast.
The page earns the enquiry. Every ad gets its own page. One service, one suburb, one clear next step.
The enquiry gets answered first. A text goes back in under 60 seconds, then the follow-ups chase it.
You know which ad paid for itself. Every call and form is traced to the ad that brought it. Not clicks. Jobs.
That's why we only run ads on top of our Website and Enquiry System. With the system underneath, ads pay off. Without it, they leak.
Be there when they search, and before they do
Meta Ads (Facebook and Instagram)
For the homeowner planning a job. The couple scrolling Instagram, thinking about a new kitchen.
Add this for bigger jobs people think about for weeks.
Get a quoteBoth
For owning your area. On Google when they search, and in their feed before they do.
Both channels managed together, with one report instead of two. Cheaper than running the two on their own.
Get a quoteEvery quote is built around your trade, your area and how much you want to spend. Ad spend is separate and paid straight to Google or Meta. It never passes through us.
What your investment covers
Ads built for your trade and suburbs. Google ads for people searching for your trade or your business name. Facebook and Instagram ads for people planning a job. Reminder ads for people who've already visited your site.
A page for every ad that wins the enquiry. One service, one suburb, wired to your inbox and the text back in under 60 seconds.
Every ad enquiry chased until it books. The same follow-ups your other enquiries get. Quotes chased, quiet ones nudged. Nothing you paid for goes cold.
Your budget kept away from time-wasters. We block searches like "free" and "DIY", and only show ads in the suburbs and hours you want.
Ads improved every week, not every quarter. More budget to what's working, less to what isn't. Fresh photos and angles on Facebook and Instagram every month.
A monthly report that shows jobs, not jargon. Every call and form traced to the ad that brought it. What you spent, what each enquiry cost, and what we're changing next.
Should you invest in ads?
Sometimes ads are the right next move. Sometimes something else needs fixing first.
Ads are right for you when:
- Your website and enquiry system is live and turning calls into booked jobs.
- You have room to take on more work in the next month.
- You want to grow into a new suburb or push a higher-value service.
- A competitor is buying ads on your business name.
- You sell projects big enough that one job covers a month of spend.
Fix something else first when:
- Enquiries already arrive but die waiting for a callback. Ads will just make that faster.
- Your calendar is full for the next six weeks. Ads bring work you can't take.
- You're hoping ads will replace reviews, rankings and a website that wins trust. They won't. They multiply what's already there.
If you're in the second group, we'll tell you on the demo. It costs us a sale. It saves you a few thousand dollars.
How it works
Diagnose. Design. Deploy.
Questions tradies ask about ads
How much ad spend do I need?
It depends on your trade, your area and how many competitors are bidding on the same searches. We'll give you a straight number on the demo, and we'll tell you if it's not worth starting yet.
How is the fee worked out?
It's a flat monthly fee for running your ads. It only climbs if your spend climbs past a set level. We quote it on the demo, once we know your trade and your budget.
How soon will I see leads?
Google can bring enquiries in the first couple of weeks, once the campaign has learned what works in your area. Meta (Facebook and Instagram) builds more slowly, because it's reaching people who are planning, not searching. We won't quote what each enquiry costs until we've run your first month.
Can I run ads without the Website and Enquiry System?
No. Ads send clicks. The system turns them into booked jobs. Running one without the other is how tradies end up saying "ads don't work".
Is there a contract?
No. Month to month. The setup fee covers the build and doesn't come back if you stop after a month, so don't start unless you'll give it three.
Who owns the ad accounts?
You do. They're set up in your name, with your card. If you leave, the accounts, the data and the history stay with you.