Google Ads
Booked consultations from homeowners searching for you right now
Google Ads that bring real enquiries from people ready to start a project. Not just clicks.
What great Google Ads actually do for your business
Google Ads isn’t a gamble. Set up properly, it puts you in front of homeowners at the moment they’re ready to start a job.
- Turns clicks into real enquiries. Every dollar aims at booked consultations, not traffic.
- Shows up for the right searches. You appear for the jobs and the suburbs you actually want.
- Tells you which keywords pay. You see exactly which searches make the phone ring.
- Sends leads to a page built to convert. Not a generic page, one designed to turn a click into a call.
- Replies before your competitor does. Warm enquiries get answered fast, so they don’t book someone else.
- Reports booked jobs, not clicks. You see the work your spend bought, not vanity numbers.
The proof it pays off
- 28%
- of local searches end in a purchase.
- 89%
- of the clicks your search ads bring are clicks you would not have got organically.
- 39%
- of answered calls from Google Ads are leads, in home services.
Turn ad spend into booked jobs
We build Google Ads campaigns around what people search for when they’re ready to start a job. We put your business in front of those searchers, send them to a page built to turn them into enquiries, and follow up fast so no lead goes cold.
You get a steady flow of good-quality enquiries you can measure and grow.
What we take care of
What we set up and run for you:
Targeting that brings ready buyers
We build your campaign around the searches homeowners type when they want quotes, not ideas, and weight your budget to your best suburbs and job types.
A blocklist that stops wasted spend
Before launch we block the searches that waste money, from DIY and how-to to the suburbs you don’t serve, and the blocklist grows every week you run.
Pages that turn clicks into enquiries
We send searchers to a page built to make them call or fill in a form, not a random page on your site, so more clicks become real enquiries.
AI follow-up that catches every lead
An enquiry can sit for hours while you’re on the tools. Our AI follows up in under 60 seconds, so you reach homeowners before they book a competitor.
Tracking down to the booked job
You see which keywords and ads lead to enquiries, quotes, and booked jobs, not just clicks, so you know exactly what your spend returns.
Plus the groundwork that makes it perform:
- Competitor and market research so your ads stand out.
- Ads written in plain homeowner language.
- We keep improving the campaign as the results come in.
How it works
More booked consultations.
We build and run your Google Ads for you, so more of the right homeowners turn into booked jobs.
- 1
Demo call
We map the jobs you want more of and the fastest way to win them, with a target cost per lead.
- 2
Build and launch
We write the ads, pick the keywords, build the page they land on, and set up fast follow-up. Live within 7 to 14 days.
- 3
Steady enquiry system
Consistent enquiries, fast follow-up, and clear reporting that shows which searches bring real work.
Why home improvement businesses trust us to run Google Ads
We go after ready-to-buy searchers, not just clicks.
We aim your ads at homeowners ready to act, so you stop paying for people who were never going to call.
We stop your budget going to waste.
We block the wrong searches and focus on your suburbs, so your budget stays on people who actually want the work.
We count booked jobs, not clicks.
Booked consultations, quotes, and jobs won, so you always know your real cost per job.
You own everything.
Your ad account, ads, images, and data stay yours. No hostage situations, no hidden fees.
How Google Ads fits your wider system
Ads are the first step, not the whole job. A great campaign still fails if what happens next is broken.
- Pair it with a high-converting website so the page they land on earns trust.
- Add AI Automation so the click you just paid for gets a reply in under 60 seconds, instead of dying in a voicemail queue.
- Layer in Reporting & Call Tracking so every call and form is tied back to the ad that drove it.
This is how clicks turn into booked jobs.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your suburbs, job value, and competition. We give you a realistic budget range at your assessment, before you commit to anything.
How long until I see enquiries?
Campaigns are usually live within 7 to 14 days. Enquiries can start in the first few weeks, then improve as we fine-tune the campaign.
Am I locked into a long contract?
No. Ads run month to month, and pausing or stopping is your call at any time. If the cost per booked job stops making sense, leaving should be easy. That pressure keeps us sharp.
Who owns the account and data?
You do. The ad account is created in your name from day one, so the campaigns, keywords, and history stay with you no matter who runs them next.
I already run Google Ads. Can you just improve them?
Yes. We can audit your current account, show you where spend is leaking, and rebuild from there.