Google Ads
Booked consultations from homeowners searching for you right now
Google Ads that bring real enquiries from people ready to start a project. Not just clicks.
Where most home improvement Google Ads go wrong
Plenty of trade businesses run Google Ads. Most quietly lose money doing it.
Here is what we usually find when we look under the bonnet:
- Clicks come in, but real enquiries don’t.
- Ads show for the wrong searches and the wrong suburbs.
- The budget gets spent, but nobody can say which keywords made the phone ring.
- Leads land on a generic website page that was never built to convert.
- Warm enquiries wait hours for a call back, then book a competitor.
- The agency reports on clicks and views, not booked jobs.
Your ad spend should buy booked consultations. Not clicks.
Turn ad spend into booked jobs
We build Google Ads campaigns around what people search for when they’re ready to start a job. We put your business in front of those searchers, send them to a page built to turn them into enquiries, and follow up fast so no lead goes cold.
You get a steady flow of good-quality enquiries you can measure and grow.
What we take care of
The core of every campaign:
We target ready-to-buy searches.We build your campaign around the searches homeowners type when they want quotes, not ideas.
A blocklist that protects your budget.Before launch we block the searches that waste money: cheap, DIY, how to, jobs, courses, and the suburbs you don’t serve. The list keeps growing every week your ads run, so the same bad click never gets paid for twice.
A page built to turn clicks into enquiries.We send searchers to a page designed to get them to call or fill in a form, not a random page on your site.
Fast follow-up built in.When you’re on site, managing jobs, or with a client, an enquiry can sit for hours. Our AI system follows up in under 60 seconds, so you reach homeowners while they’re still searching, not after they’ve booked someone else.
Tracking down to the booked job.You see which keywords and ads lead to enquiries, quotes, and jobs won. Not just clicks.
Plus the groundwork that makes it perform:
Competitor and market research so your ads stand out.
Ads written in plain homeowner language.
Budget focused on your best suburbs and highest-value jobs.
We keep improving the campaign as the results come in.
How it works
More booked consultations, without the guesswork.
We build and run your Google Ads for you, so more of the right homeowners turn into booked jobs.
- 1
Free Growth Call
We map the jobs you want more of and the fastest way to win them, with a target cost per lead.
- 2
Build and launch
We write the ads, pick the keywords, build the page they land on, and set up fast follow-up. Live within 7 to 14 days.
- 3
Steady enquiry system
Consistent enquiries, fast follow-up, and clear reporting that shows which searches bring real work.
Why home improvement businesses trust us to run Google Ads
We go after ready-to-buy searchers, not just clicks.We aim your ads at homeowners ready to act, so you stop paying for people who were never going to call.
We protect your spend.We block the wrong searches and focus on your suburbs, so your budget stays on people who actually want the work.
We measure what matters.Booked consultations, quotes, and jobs won, so you always know your real cost per job.
You own everything.Your ad account, ads, images, and data stay yours. No hostage situations, no hidden fees.
How Google Ads fits your wider system
Ads are the first step, not the whole job. A great campaign still fails if what happens next is broken.
- Pair it with a high-converting website so the page they land on earns trust.
- Add AI Automation so the click you just paid for gets a reply in under 60 seconds, instead of dying in a voicemail queue.
- Layer in Analytics & Call Tracking so every call and form is tied back to the ad that drove it.
This is how clicks turn into booked jobs.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your suburbs, job value, and competition. We give you a realistic budget range at your assessment, before you commit to anything.
How long until I see enquiries?
Campaigns are usually live within 7 to 14 days. Enquiries can start in the first few weeks, then improve as we fine-tune the campaign.
Am I locked into a long contract?
No. Ads run month to month, and pausing or stopping is your call at any time. If the cost per booked job stops making sense, leaving should be easy. That pressure keeps us sharp.
Who owns the account and data?
You do. The ad account is created in your name from day one, so the campaigns, keywords, and history stay with you no matter who runs them next.
I already run Google Ads. Can you just improve them?
Yes. We can audit your current account, show you where spend is leaking, and rebuild from there.