Social Media Advertising
Real homeowner enquiries from Facebook and Instagram, not just likes
Social ads that put your business in front of homeowners planning real projects, and bring them in to enquire.
What great social ads actually do for your business
Social ads aren’t about likes. Done properly, they put your work in front of homeowners while they’re still planning the job.
- Brings enquiries, not likes. Ads built to get homeowners to contact you, not just tap a heart.
- Attracts serious homeowners. You reach people ready to spend, not bargain hunters.
- Turns enquiries into consultations. More of the people who reach out actually book a time.
- Shows which ads bring jobs. You see the ads and audiences behind your booked work.
- Spends only on your suburbs. Your budget goes to the people and areas you actually want.
- Replies before they cool off. Every enquiry gets answered fast, so they don’t go with a faster competitor.
The proof it pays off
- 17.2m
- Australians are on Facebook, where homeowners plan their projects.
- 14.3m
- Australians are on Instagram.
- 83%
- of Instagram users say it helps them discover new products and services.
Reach homeowners before they search
We build Facebook and Instagram campaigns that reach homeowners while they’re still planning. Most of them aren’t searching on Google yet. They’re scrolling, gathering ideas, and deciding who to trust. We put your work in front of them with strong before-and-after images and a clear reason to get in touch.
You get a steady flow of good-quality enquiries you can measure and grow, from people in the suburbs you actually want to work in.
What we take care of
What we set up and run for you:
Targeting that reaches real homeowners
We show your ads to the right ages and suburbs, to people who own their place, not renters, and weight spend to the job types that pay best.
Images and videos that stop the scroll
Strong before-and-after shots, short videos, and simple messages that get the right homeowners to pause instead of scrolling past.
Pages that turn views into enquiries
We send people to a page built to make them call or fill in a form, not a general page on your site, so more views become real enquiries.
AI follow-up that catches every lead
A social enquiry cools fast, because they were scrolling, not searching. Our AI replies in under 60 seconds, while they still remember you.
Plus the groundwork that makes it perform:
- Competitor and market research so your ads stand out instead of blending in.
- Clear offers that get serious homeowners to act, like a free consult or a quote.
- We keep improving the ads as the results come in.
How it works
Enquiries coming in.
We build and run your Facebook and Instagram ads for you, so the right homeowners turn into booked jobs.
- 1
Demo call
We look at your suburbs, your best jobs, and what your ads have done before, then map the right approach.
- 2
Build and launch
We create the ads, write the words, build the page they land on, and set up follow-up. Live within two to three weeks.
- 3
Steady enquiry system
Consistent enquiries, fast follow-up, and clear reporting that shows which ads bring real work.
Why home improvement businesses trust us to run their social ads
We catch homeowners before they start searching.
Most people plan a project on social long before they type it into Google. We get you in front of them early, while they’re still choosing who to call.
We bring in serious homeowners, not bargain hunters.
We aim your ads and offers at people ready to start a real project, so you stop paying to reach browsers who were never going to book.
We count booked jobs, not likes.
Booked consultations, quotes, and jobs won, so you always know your real cost per job, not likes and comments.
You own everything.
The account, the creative, and the audience data stay yours, along with everything the campaigns learn. Nothing held hostage, nothing hidden.
How social ads fit your wider system
Getting in front of homeowners is the first step, not the whole job. The enquiry still needs to land somewhere strong and get answered fast.
- Pair it with a high-converting website so the page they land on earns trust and gives them a reason to call.
- Add AI Automation so the homeowner who paused mid-scroll gets a reply in under 60 seconds, before the feed pulls them away.
- Layer in Reporting & Call Tracking so you can see which ad, audience, and offer each job came from.
This is how a scroll turns into a booked job.
Frequently asked questions
How much should I spend on social ads?
It depends on your suburbs, job value, and the market you’re in. You get a realistic range at your assessment, and you set the ceiling.
How long until I see enquiries?
Campaigns are usually live within two to three weeks. Enquiries can start in the first few weeks, then improve as we fine-tune the ads and audiences.
Am I locked into a long contract?
No. Campaigns run month to month, and you can pause any time, including your quiet season. Ads should earn their place on results, not on paperwork.
Who owns the ad account and data?
You do. The ad account, the pixel, the audiences, and every image and video sit under your business, and they stay there whoever runs the ads next.
Aren’t social ads just for likes and followers?
Not the way we run them. We build campaigns to get homeowners to enquire and book, then track which ads lead to real jobs. Likes are a nice extra, not the point.