Social Media Advertising
Real homeowner enquiries from Facebook and Instagram, not just likes
Social ads that put your business in front of homeowners planning real projects, and bring them in to enquire.
Where most home improvement social ads go wrong
Plenty of home improvement businesses run Facebook and Instagram ads. Most spend money and have little to show for it.
Here is what we usually find when we look at the account:
- Posts get likes and comments, but no real enquiries.
- The ads pull in price-shoppers, not serious homeowners.
- Lots of enquiries come in, but few turn into booked consultations.
- Nobody can say which ads and audiences actually lead to jobs.
- The budget gets spent on the wrong people in the wrong suburbs.
- Enquiries land on a general website page that was never built to convert.
- Warm enquiries wait hours for a reply, then go with a faster competitor.
Your social ads should bring homeowners ready to start a project, not casual browsers.
Reach homeowners before they search
We build Facebook and Instagram campaigns that reach homeowners while they’re still planning. Most of them aren’t searching on Google yet. They’re scrolling, gathering ideas, and deciding who to trust. We put your work in front of them with strong before-and-after images and a clear reason to get in touch.
You get a steady flow of good-quality enquiries you can measure and grow, from people in the suburbs you actually want to work in.
What we take care of
The core of every campaign:
Ads aimed at real homeowners.We show your ads to the right age groups and the right suburbs, to homeowners who own their place, not renters or random scrollers.
Images and videos that stop the scroll.Strong before-and-after shots, short videos, and simple messages that get the right people to pause and pay attention.
A page built to turn views into enquiries.We send people to a page designed to get them to call or fill in a form, not a general page on your site.
Fast follow-up built in.A social enquiry cools faster than a Google one, because they were scrolling, not searching. Our AI system replies in under 60 seconds, so you reach homeowners while they still remember you.
Plus the groundwork that makes it perform:
Competitor and market research so your ads stand out instead of blending in.
Clear offers that get serious homeowners to act, like a free consult or a quote.
Spend weighted to the suburbs and job types that pay you best.
We keep improving the ads as the results come in.
How it works
Enquiries coming in, without the guesswork.
We build and run your Facebook and Instagram ads for you, so the right homeowners turn into booked jobs.
- 1
Free Growth Call
We look at your suburbs, your best jobs, and what your ads have done before, then map the right approach.
- 2
Build and launch
We create the ads, write the words, build the page they land on, and set up follow-up. Live within two to three weeks.
- 3
Steady enquiry system
Consistent enquiries, fast follow-up, and clear reporting that shows which ads bring real work.
Why home improvement businesses trust us to run their social ads
We catch homeowners before they start searching.Most people plan a project on social long before they type it into Google. We get you in front of them early, while they’re still choosing who to call.
We bring in serious homeowners, not bargain hunters.We aim your ads and offers at people ready to start a real project, so you stop paying to reach browsers who were never going to book.
We measure what matters.Booked consultations, quotes, and jobs won, so you always know your real cost per job, not likes and comments.
You own everything.The account, the creative, and the audience data stay yours, along with everything the campaigns learn. Nothing held hostage, nothing hidden.
How social ads fit your wider system
Getting in front of homeowners is the first step, not the whole job. The enquiry still needs to land somewhere strong and get answered fast.
- Pair it with a high-converting website so the page they land on earns trust and gives them a reason to call.
- Add AI Automation so the homeowner who paused mid-scroll gets a reply in under 60 seconds, before the feed pulls them away.
- Layer in Analytics & Call Tracking so you can see which ad, audience, and offer each job came from.
This is how a scroll turns into a booked job.
Frequently asked questions
How much should I spend on social ads?
It depends on your suburbs, job value, and the market you’re in. You get a realistic range at your assessment, and you set the ceiling.
How long until I see enquiries?
Campaigns are usually live within two to three weeks. Enquiries can start in the first few weeks, then improve as we fine-tune the ads and audiences.
Am I locked into a long contract?
No. Campaigns run month to month, and you can pause any time, including your quiet season. Ads should earn their place on results, not on paperwork.
Who owns the ad account and data?
You do. The ad account, the pixel, the audiences, and every image and video sit under your business, and they stay there whoever runs the ads next.
Aren’t social ads just for likes and followers?
Not the way we run them. We build campaigns to get homeowners to enquire and book, then track which ads lead to real jobs. Likes are a nice extra, not the point.